2021 Livestock Publications Council

Contest General Information and Rules



Any LPC publication, service, or freelance/contractor member whose dues are paid for the calendar years of 2020 and 2021 is eligible. New members who join LPC in 2021 may compete if 2021 dues are paid. To join or renew membership, complete membership application and submit dues.

Mail a Check
Livestock Publications Council
P.O. Box 323
Courtland, KS 66939

Pay Online
Livestock Publications Council Online Store:

Publication members: $195
Service members: $170
Freelance/Contractor members: $100

Entries must have been published between January 1, 2020 and December 31, 2020. Publication date is based on the date that appears on the publication’s cover. The publication cover date, and not the release or mailing date, must be used.

All entries must have a predominantly livestock theme.
“Livestock” refers to any aspect pertaining to the industry and the production and marketing of beef cattle, dairy cattle, horses, swine, sheep, goats, llamas, and ranch/game species such as elk, deer and bison. Acceptable entrants could include meat, by-products, livestock equipment, livestock pharmaceuticals, livestock feeds, rodeo, etc.

A publication member or service member may enter as many categories and as many entries in a category as desired.

Reprinted material or portions of any works that have first appeared elsewhere are not eligible.

Identical entries submitted in previous years may not be resubmitted.

An organization may enter one publication and multiple newsletters under the same membership name. The membership name, not the publication or newsletter name, will appear on any award plaques received.

Entries outside the scope of membership must be entered on a second membership.
For example: A publication member cannot enter a logo design completed for/by its parent organization for an event not directly related to published publication content. This logo design should be entered under a service membership or by the freelance/contractor, if completed by an individual that fits within that description. 

For publications, the individual or company that created the entry must be listed in the publication’s staff box or in a byline. Any material purchased by a member is considered to be staff created.

Members who are freelancers/contractors, may have their work submitted via service or publication member that content was created for and published, or may submit through their own service membership. It is at the discretion of those involved in the creation of the content to determine who will enter the content, but each piece of creative content can only be entered once. Individuals or agencies must be working on behalf of a publication or service member and must be paid for work done.


Entries will open March 15, 2021.
Entry deadline is Monday, May 10, 2021, at 11:59 p.m. CDT.

Entries in Categories 1-4 and 8-10, must be mailed to the LPC office. In addition to mailing the physical entries, please submit entry information on the online submission site. All other categories must be uploaded to the online system hosted by 

The link for LPC entries is:

Following the entry deadline on May 10, the LPC office will e-mail an invoice for payment. Entry fees must be received by June 15.  

General categories: $30/entry
General Excellence categories and James Flanagan: $50/entry
Skill Excellence categories: $100/entry

1. Go to

2. Create profile.

3. Select your first category and fill in the required information.

4. After clicking submit, you can enter more categories by choosing the “Back to Categories” link. You may continue to enter as many entries in as many categories by repeating this step.

5. When you are finished go to the dashboard at top right of window and you can see a list of submissions for each category you entered. You can also export the information as a .csv file for your records.

6. The LPC office will then contact you with an invoice for payment.
Please note: The system is programmed to send you a confirmation email following each submission.

Guidelines for Judging and Awards

Each category must have a first place, second place and honorable mention. If there are less than 3 total entries for a category, this will be noted in awards announcement.

Feedback not required for general excellence categories. A full critique will not be provided for categories 1-47. A critique will be provided for those who enter the Excellence in Writing, Excellence in Design and Excellence in Photography categories. 

Placings will be announced and award plaques presented at Ag Media Summit.

Entries Requiring Hard-copy Submissions

Categories 1-4 and 8-10 must be entered as a hard copy of the publication as listed in the category description. Also complete an entry submission for these categories in the online submission form. This does not include hard copies that will be judged as part of the Skill Excellence portfolio review.

Address to submit hard-copy entries:
Livestock Publications Council
P.O. Box 323
Courtland, KS 66939
All hard-copy submissions must be received by Monday, May 17, 2021.