James Flanagan Award

1.  Most Improved Publication 
Submit a total of four issues: two different issues dated between January 1, 2020, and December 31, 2020; one issue each from period January 1, 2019, to December 31, 2019; and January 1, 2018 to December 31, 2018. 2018 and 2019 issues must be from same month as one of the 2020 issues. (For example, March 2020, 2019, and 2018 plus August 2020)

General Excellence

Categories 2-4 require two different issues from 2020 to be submitted/uploaded. Entry information for Categories 2-4 must be submitted online and a hard copy submitted via mail to the LPC office.
2. Publication
3. Newspaper
4. Newsletter (either print or electronic)
5. Website
6. Marketing Campaign        
7. Story Package
Entries should showcase one story told across multiple platforms (can include print, social, video, and/or digital editorial.) Please provide links to view/download files if attaching a file is not applicable or too large. 

General Divisions

 (can Special Issue Division

Entry information for Categories 8-10 must be submitted online and a hard copy submitted via mail to the LPC office.
8. Special Issue
9. Event/Show Program
10. National Show Coverage

Visuals Division

11. Single Article Layout and Design
12. Cover: Any color combination or black and white
13. Newspaper Cover: Any color combination or black and white
14. Published Editorial Photography: Series or photo story (must include entire story)
15. Single Photo or Graphic Illustrating an Article: Not part of a series or picture story; black and white or 4-color (must include entire story)

Writing Division

Feature Articles
16. Production/Management article
Emphasis in these feature articles, news stories, and operation profiles is on how ranchers and farmers produce the product or manage specific production aspects of their enterprise. Examples would include: Benchmarking Performance for Progress; The Trade-offs Between Production and Carcass Traits; How XYZ Hog Farm is Incorporating Biosecurity Practices, etc.

17. Marketing Article
Emphasis in these feature articles, news stories, profiles is upon how people market livestock products, or focus upon aspects of the markets themselves. Examples would include: Putting Grid Marketing to Work For You; New Ways to Manage Financial Risk; Facebook Cracks Down on Sale of Horses, etc.

18. Technical Article
Emphasis in these feature articles, news stories and technology profiles focus upon the science and technology utilized in production and marketing, rather than production and marketing itself, often relying upon the need to explain complex principles to readers in layman’s terms. Examples would include: What EPDs Are and Do; DNA Today; Equine Conception Rates with Cooled versus Frozen Semen, etc.

19. Feature/Human Interest Story
These articles focus upon the people and human side of people involved in the livestock business, rather than upon the business side of livestock production, and they don’t rely upon offering information, per se. For instance, an article “20 Things Every Producer Should Know About Depression” would not be appropriate; whereas an article “Overcoming Depression Was Step One for Joe Smith” would be a great human interest approach to a serious issue.

20. Instructional Story
Articles that provide how-to information in a step-by-step format. Entries will be judged on clarity, content and usefulness to the reader.

21. Producer/Farm/Ranch Profile
Articles in this category focus on informing the reader about a specific producer, farm or ranch through the words, actions, observations, etc. of the subject being profiled and/or others who offer their views of the subject.

Editorial/News Articles
22. News Story
These articles chronicle and explains to readers unfolding livestock industry events and changes. Examples would include: What New EQIP Regs Mean to You; African Swine Fever’s Level of Risk to the US Swine Industry; Producers Demand COOL Revisions, etc. Typically, these articles focus on something that has happened, why it’s important for readers to know—what it means to them immediately—rather than specific long-term options readers may want to consider in response to the event. Timelines will be considered by judges.

23. Editorial
Like commentary/essay, an editorial expresses the opinions of the author, but also calls the reader to specific action.

24. Regular Column
A column that appears in at least three consecutive issues of the same publication, under the same column name and by the same author (three columns must be submitted as the entry).

25. In-depth Reporting: (single article)
26. In-depth Reporting: (multiple article series)
27. Commentary or Essay Article (not an editorial)
A column or article that expresses the opinions of the author. A regular column could also be entered in this category.

Miscellaneous Writing
28. Miscellaneous
Includes humor and entries that don’t qualify for above categories. Either non-fiction or fictional accounts of life, events, news, etc. of interest to readers of livestock publications.

Design Division

29. 4-color, Full-page Ad
30. 1-color Full-page Ad (can include spot color)
31. 4-color, Less-than-full-page Ad
32. 1-color, Less-than-full page Ad (can include spot color)
33. Advertising Campaign (3 or more insertions)
34. Two-Page Ad
35. Logo Design
36. Brochures, Flyers and Direct-mail Pieces
37. Livestock Catalog: Any color
38. Livestock Affiliated Catalog: Any color
39. Annual Report
40. Miscellaneous Design (Entries that don’t qualify for above categories.)

Digital Division
Judges will begin visiting web sites and judging entries after May 3, 2021. For website entries, please submit the specific link and if applicable, documentation of changes from previous site.
41. Publication Website
42. Association Website
43. Breeder Website
44. Livestock-affiliated Website
45. Digital Marketing Campaign
Include campaign goals, audience, and analytics that support your campaign goals. Provide a minimum of three supporting pieces of campaign content. Please submit content as a PDF or other digital assets (i.e., MP3 files, url) of all relevant materials. Example materials may include banner ads, social media, videos, etc.
46. E-Newsletter
Must be at least quarterly. Please submit the specific link and a screenshot of e-newsletter entries.
47. Digital Content Series
Include a minimum of three editorial pieces for the series, including by not limited to television or webcasts, social media, and accompanying editorial. Please submit content as a PDF or other digital assets (i.e., MP3 files, url) of all relevant materials.
48. Best Overall Blog
Scoring will be based on editorial content and site design.
49. Podcast
Include podcast goals, audience, and any analytics. Include an MP3 file of the podcast submission. Only one podcast episode will be scored.

Skill Excellence Division

Skill Excellence
These categories require entry information be submitted online by the deadline and a portfolio critique with a panel of judges during the 2021 Ag Media Summit. Portfolios should contain 5 entries published/created from January 1, 2020 to December 31, 2020, with the exception of Writing (3 entries.) If you cannot attend Ag Media Summit but would like to enter, please contact Executive Director, Lindsay Runft, at for potential alternate judging options.

Excellence in Writing
50. Writing
Written pieces (3 total required) should be submitted on Submittable when entering and presented as published (hard copies) for judging.

Excellence in Design
51. Design
Print, digital and/or website design may all be considered. Print design should be submitted online to Submittable when entering and represented with appropriately-sized hard copies for judging. Digital and/or website design should be submitted on Submittable (e.g. link to website) and shown via entrant’s personal laptop during judging. Five total portfolio pieces required.

Excellence in Photography
52. Photography
Digital images less than 10 MB should be submitted at time of entry with following filename format: LASTNAME_CATEGORY52_2021. Print images, no less than 5″ x 7″ or a laptop to showcase images should be brought to the portfolio critique. Five total portfolio pieces required.