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Livestock Publications Council


1.  Most Improved Publication (James Flanagan Award)  
Submit a total of four issues: two different issues dated between January 1, 2017, and December 31, 2017; one issue each from period January 1, 2017, to December 31, 2016; and January 1, 2015 to December 31, 2015. 2015 and 2016 issues must be from same month as one of the 2017 issues. (For example, March 2017, 2016, and 2015 plus August 2017)


Categories 2-5 require two different issues from 2017 to be submitted/uploaded.
2.  Association Publication                                                                     
3.  Non-Association Publication                                                                            
4.  Newspaper                                                                                        
5.  Newsletter  (either print or electronic)                                                              
6. Website                              


Special Issue Division

7. Special Issue — 100 pages or less
8. Special Issue — More than 100 pages
9. Event/Show Program
10. National Show Coverage                                                                

Visuals Division

11. Single Article Layout & Design
12. Cover (any color combination or BW), Association
13. Cover (any color combination or BW), Non Association
14. Cover (any color combination or BW), Newspaper
15. Published Editorial Photography (series or photo story – must include entire story)
16. Single Photo OR Graphic Illustrating an Article (not part of a series or picture story; BW or 4 color (must include entire story)

Writing Division

Association: Feature Articles
17. Production/Management article
18. Marketing article
19. Technical article
20. Feature/Human Interest Story
21. Instructional Story
22. Producer/Farm/Ranch Profile

Non-Association: Feature Articles
23. Production/Management article
24. Marketing article
25. Technical article
26. Feature/Human Interest Story
27. Instructional Story
28. Producer/Farm/Ranch Profile

Association and Non-Association Combined Categories
29. News Story
30. Editorial
31. Regular Column (regular feature, same author, submit 3 columns per entry)
32. In-depth Reporting (single article)
33. In-depth Reporting (multiple article series)
34. Commentary or Essay Article (not an editorial)
35. Miscellaneous Writing (includes humor and entries that don’t qualify for above categories)


Design Division

36. 4-color, Full-page Ad for a Livestock Sale
37. 4-color, Full-page Ad for a Ranch or Farm
38. 4-color, Full-page Ad for a Livestock Supplier, Service, Assn.
39. 4-color, Less-than-full-page Livestock Ad
40. 2-color or 3-color, Livestock-affiliated Ad, any size
41. 1-color, Livestock Ad, any size
42. Livestock Advertiser Campaign (3 or more insertions)
43. Livestock Ad Headline (submit entire ad)
44. Multiple Page Livestock Ad
45. Logo Design
46. Brochures, Flyers and Direct-mail Pieces
47. Sale Catalogs Any color usage on cover, 4-color text pages
48. Sale Catalogs Any color usage on cover, less than 4-color text pages
49. Annual Reports
50. Miscellaneous Design (entries that don’t qualify for above categories)       

Web Division
51. Publication Website
52. Association Website
53. Breeder Website
54. Livestock-affiliated Website (include topic site, event site, etc.; must have been created in current year)
55. Social Media Marketing Campaign
E-Newsletter (must be at least quarterly)
56. E-Newsletter (daily/weekly)
57. E-Newsletter (monthly)

Blog Division
58. Single Blog Post (specify time and date)
59. Blog Series (specify times and dates)
60. Best Overall Blog Site (based on editorial, not site design)