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Livestock Publications Council


Join us in Manhattan!


Make plans to be in Manhattan, Kansas, June 14 for the LPC Regional Workshop! Zoetis is the major sponsor of this educational event, which is being held just prior to the start of the Beef Improvement Federation Annual Convention.

Highlighting the program for the LPC workshop will be a session on how to get the biggest bang for your editorial buck. Prairie Farmer Editor Holly Spangler will discuss how she utilizes all media outlets to get the most out of every story she writes. She will provide tips on how to take a topic and make it fit various formats, including a publication, blog, podcast, etc.

Attendees also will hear from experts on how to simplify complex subject matter. Kent Andersen, Zoetis Director of Genetics Technical Services, will discuss the importance of choosing your words wisely, knowing your audience and communicating key takeaways when explaining technical subject matter. A panel of professional journalists will explain how they take highly technical topics and transform them into understandable and educational articles for ranchers, farmers and the consuming public. The panel will consist of Greg Henderson, Farm Journal Media/Drovers editorial director; Miranda Reiman, Certified Angus Beef assistant director industry relations; and Sarah Hancock, technical writer, Office of the Vice President for Research at Kansas State University.

If you have questions about video equipment/editing software, writing for social media, creating digital graphics or media analytics, you will not want to miss the roundtable portion of the workshop. In addition, a progress report on the National Bio and Agro-Defense Facility will be provided by Marty Vanier and Angus Genetics Inc. President Dan Moser will explain how ranchers are incorporating genomic information into genetic evaluation of beef cattle.

The regional workshop is set to begin with registration at 8:30 a.m. at the International Grains Program Conference Center and end with Call Hall ice cream at 3:45 p.m. Register today by emailing dianej@flash.net!

-Scarlett Hagins, LPC Vice President



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