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Livestock Publications Council


Hereford, here I come


Summer cannot come soon enough for me this year. I will have Lubbock, Texas, in my rear view mirror as I begin a new adventure with Hereford Publications Inc. in Kansas City, Missouri. To say I am excited is an understatement.

My story is similar to that of many in our industry as I grew up showing livestock and heavily active in 4-H and FFA in my hometown, Poteet, Texas. After graduating high school in 2013, I was anxious to leave South Texas and start my agricultural communications degree at Texas Tech University.

I am now a junior at Tech and keep busy between student organizations on campus, writing for our college’s news center and internship opportunities. I have gained experience in many facets of the communications field with my internships thus far at the Sorghum Checkoff and the State Fair of Texas.

In those roles I wrote articles for print and online platforms, designed graphics, explored photography and videography, and worked toward increasing our social media presence. I am grateful to have worked with such talented professionals and learned as much as I have about the agriculture industry and effective communication strategy.

I have yet to gain experience working in the cattle industry, so that is what I am most looking forward to this summer. Beyond that, I am eager to learn from a talented group of individuals at Hereford and pair that with my current knowledge to be a valuable asset to the team.

Upon graduation in May 2017, I hope to attend graduate school in agricultural communications and ultimately pursuing a career in this field. I have a vested interest in the agriculture industry and a passion for using my story to more effectively communicate our industry to others. Needless to say, this new adventure with Hereford will only aid in reaching that goal.

See you in May, Kansas City!

-Kayla Wilkins, 2016 LPC summer intern for Hereford Publications Inc.


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