REGIONAL WORKSHOP 2012
Joint workshop with Livestock Publications Council and American Agricultural Editors' Assn. (AAEA)
Thursday, May 10 – Courtyard Marriott, Ankeny, IA
Registration details coming soon. Check out the fantastic agenda:

Wednesday, May 9:
Evening reception (details to follow)

Thursday, May 10:
8 - 9 am - Registration, breakfast
9 am - 10:15 am - Master Class for Mechanics: Refresher on grammar, style, punctuation and usage; helpful tips to make your writing sing from Iowa State’s “Grumpy Grammarian” and former AMS presenter Barbara Mack.
10:15 - 10:30 am - Break
10:30 -11:30 am - Hone your photography skills. Enjoy DTN/The Progressive Farmer’s Elaine Shein’s beautiful images while she explains how she captured the shots and what you can do to improve your photography results.
11:30 am - 1pm - Lunch (sponsored by Pioneer Hi-Bred International) and presentation from CommonGround, a volunteer program sponsored by America’s corn and soybean farmers to connect rural women with their urban counterparts.
1 - 2:15 pm - Venture into New Territory with Video – how to shoot effective, compelling video and how to present yourself well on video with presenters Crystal Young and Elaine Shein.
2:15 - 2:30 pm - Break
2:30 - 3:45 pm - What Everyone Should Know about Crisis Management – Two Case Studies, presented by Mindy Williamson, Iowa Corn Growers Association, and Cindy Cunningham and Teresa Roof, National Pork Board
3:45pm - Wrap up and adjourn

LPC annual luncheon this Thursday February 2 at 11:30 in Nashville at NCBA Convention. It is buffet so if you can only swing by for a bit, eat and go, we still want to see you! Thank you to Elanco and Heifer International for their support.

Annual Luncheon
Thursday, February 2, 2012
11:30 am - 1 pm    Cheekwood A&B
during the NCBA Convention in Nashville
Gaylord Opryland Resort and Convention Center
Co-sponsored with Elanco and Heifer International

Incoming NCBA President J.D. Alexander has been invited to address the group plus we'll update you on all of the exciting LPC events planned for 2012.

"The Future We Raise Together"
Elanco and Heifer International have made a commitment to a better life-for animals and people-by ending world hunger. By identifying small communities in emerging countries that could substantially benefit from the gift of an animal, the partnership's goal is tohelp create healthy livelihoods, healthy communities, and healthy futures in countries such as Indonesia, Zambia and China. At the 2012 LPC Luncheon, Marleen New, director of corporate and foundation relations at Heifer International and Ted McKinney, Elanco public affairs, will announce an exciting new initiative and describe how beef producers and industry members can help support the efforts to grow a world without hunger.

You MUST RSVP by Friday, January 27 to Diane dianej@flash.net or
Call 817/336-1130  or e-mail dianej@flash.net *  No shows are highly discouraged.
Note: This is a complimentary lunch.

Be sure to have THURSDAY, February 2 marked on your calendar for the LPC Annual Luncheon during NCBA Convention in Nashville. 11:30 am - 1 pm. Details to follow.

Design Workshop
June 16, 2011 • 8:30 am - 4 pm
MCC-Penn Valley (in Penn Valley Park) Kansas City
3201 Southwest Trafficway, Kansas  City 64111

This workshop will be held in a computer lab and concentrate only on design so you will get true hands-on training. We are sure you will like the focus and the format! Click on the following linke for the pdf file for more details.

http://www.livestockpublications.com/news.php

Be sure to plan on the annual LPC Luncheon at the NCBA Convention, February 3 at 12 noon. Hyatt Hotel (15th St. location) downtown Denver. Thanks to co-sponsor Intervet/Schering-Plough Animal Health for making this a complimentary lunch for our LPC friends. RSVP to diane@livestockpublications.com

American Ag Editors' Assn. has invited you to join this webinar next Tuesday, May 11 2 pm Central time.

Creativity vs. Practicality: one sings on the printed page, the other draws readers to the Web
Our Webinar presenters will help you excel at both print and online headlines. Charlie Peitz earned his reputation as a headline writer as copy editor for Farm Journal Beef Today, then did a stint in public relations before editing for the Philadelphia Inquirer and the Wall Street Journal. He has experience in both print and Internet copy. Steve Halsey is vice president of digital media at Gibbs & Soell Public Relations. He works closely with his teams to ensure the successful integration of online, interactive and social media elements into client campaigns. He also has conducted "Digital Media Boot Camp" training sessions for clients.
Jot down your questions - from how to get your creative juices flowing to how to score high on search engines! The roughly one-hour Webinar, to be hosted by Farm Journal Media, will be free to AAEA members; $50 for others. Click here to register. You will receive log-in information prior to the Webinar. Questions or comments, contact Linda Smith (lsmith@farmjournal.com) or Kenna Rathai (kenna.rathai@kbrcommunications.com).

I have arrived in Des Moines and ready to greet a big crowd scheduled to arrive in time for 8 am registration. If your plans have changed and you think you can make it, let me know right away and maybe I'll give up my seat for you - or we'll find another chair. dianej@flash.net

Here's the first look at the confirmed schedule and speakers for......

Livestock Publications Council Sales Marketing Workshop – second in a series

June 25, 2010 8:00 a.m. – 5:00 p.m.  •  Kansas City, MO  • Residence Inn near KCI

8 am Registration

8:30 a.m.  Utilizing Videos via Social Media, Crystal Young, American Angus Association

9:45 a.m.  Break

10:00 a.m.  How to get the most out of your trade show booth - Edgardo Marquez

11:30 a.m.  Lunch

12:30 p.m.    New Rules of Etiquette – Diane Johnson CMP, Details by Design

1:45 p.m. The Art of Presentations – Mark Siebert, 2047.mobi

3:00 p.m. Bridging the communication gap with brand managers – Charlie Higdon, AgriLabs; Rick Haun, John Deere; Erwin Quinn, Gallagher; Melanie Acklin, SFP; Craig Huffhines, American Hereford Association.  Moderator – Becky Terry, Osborn & Barr Communications

Registration: LPC, AAEA or ABM member: $60  Non Member: $60  Students: $35  On site: $125

More details to come soon.

(Tentative schedule)
8-9 a.m. Registration with cinnamon rolls
9 a.m. Welcome – Karen Simon, AAEA president and Marilyn Brink, LPC president
9-10 a.m. Videography session - Crystal Young American Angus Association, Assistant Director of Public Relations, Creative Media Coordinator
Come hear how the AAA is making video a major component in their national advertising campaign this year and why. Equipment, editing, posting and more will be covered.
10-11 a.m. Writing session with Chuck Offenburger, freelance writer
11 a.m. to 12 p.m. Yellow Tail or Yellow Fail? - Kay Johnson, executive director of the Animal Ag
Alliance, explains how social media and one-on-one contacts played a role in educating Yellow Tail about HSUS.  Find out what Yellow Tail had to say.
12-1 p.m. Lunch from the Machine Shed
1-1:30 p.m. Starting a winery and making it successful, Rona Wyant, Fireside Winery, Marengo, Iowa
1:30-2:30 p.m.  Photography session — Dan Welk, Click! Photography
2:30-2:45 p.m. Break
2:45-4 p.m. Your social media toolbox - Nathan Wright with Lava Row will provide a practical discussion of emerging trends and marketing best practices in the social technology space. He is extremely knowledgeable on new media marketing tactics and you are sure to gather some great ideas to add to your toolbox.
4 p.m. Conclusion. Wine and cheese hour

Event will be held at the Comfort Suites, 11167 Hickman Rd., Urbandale, IA 50322

Room rate $99  (515) 276-1126

Ask for the Livestock Publications Council rate. To guarantee your rate and room, please book by April 4.